Clear positioning.
Focused go-to-market.

I help B2B tech founders and CEOs decide which buyers to prioritize, how to explain their product’s value, and where AI can improve marketing work.

27+ years in enterprise technology marketing, with a practical data lens for GTM decisions.

Let’s connect Selected work

**Sowmya Moni**Independent marketing advisor

How I can help

Three services, each with a defined output.

AI strategy for marketing & GTM

Identify where AI can help your marketing team or agency, and what to try first.

Example deliverable

AI action plan

Priority use cases
How to evaluate them
Recommended first steps

Product & analyst positioning

Explain who your product serves, why it matters and how it differs from alternatives.

Example deliverable

Product messaging brief

Target buyers and product strengths
Key messages
Evidence needed to support claims

Enterprise GTM advisory

Choose which buyers, markets and partners to pursue, with agreed actions for your team.

Example deliverable

Go-to-market plan

Priority buyers and markets
Reasons to choose your offer
Sales and partner actions

How we work: A working session, a defined project or ongoing advice. Scope, deliverables, timing and fees are agreed before work begins.

Selected work

My experience spans product marketing, market entry and technology partnerships.

Career history on LinkedIn ↗

B2B marketing agency

AI strategy consulting

Assessed AI opportunities across marketing workflows and services. Prioritized CMO use cases, recommended a roadmap and service propositions, and presented the work to leadership. Also proposed a customer newsletter on martech and AI; the client valued the leadership discussion.

Data-product technology provider

Analyst-facing positioning

Developed a narrative for a data product and platform exploring a new enterprise decision intelligence or AI category. Prepared analyst point-of-view papers and a pitch deck to explain the offer to industry analysts.